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Elizabeth Street Cosmetics Gets Inspired by San Francisco Neighborhoods

POSTED ON : September 8, 2013 | Posted in Shopping, Uncategorized


Dear Fashionistas,

In her non-Fashionista life, Erica’s job is to make maps of neighborhoods. So imagine her joy when she learned that Elizabeth Street Cosmetics line of lip glosses, lipsticks, and balms were all inspired by San Francisco neighborhoods.

The founder and entire creative force, Kelly Crispen, says walking inspires her. She frequently traverses all over of San Francisco, drawing ideas from the buildings, streets, and people along the way. Her first gloss came from her home neighborhood of Noe Valley, but now there are forty different glosses in her line (plus lipsticks and balms), each drawing from the character of a San Francisco neighborhood: Mission is a bold and classic red, Castro a dusty rose, Treat a warm plum.

Appropriate to this walking spirit, Elizabeth Street Cosmetics can be found all over the city. Kelly sells out of several stockists, which she stops in and visits regularly (usually on foot). In addition, Kelly hand-delivers throughout the city and sees clients by appointment, where she’ll help you pick the perfect lip color and apply her decades of makeup experience to your own supplies.

While speaking to Kelly, Erica confessed up front that her own lips are frequently unadorned – but you must understand that this is due to a lack of knowledge and not a lack of interest. Kelly thought for a moment, and then asked a few questions about Erica’s makeup preferences before opening her bag. From a vast plethora of gloss tubes she took out Balmy, explaining that if Erica wanted to play up her eyes (she was wearing only mascara and liner that day), the best bet was for something shimmery or nude. Nothing too distracting.

Balmy, as it turns out, is almost the exact color as Erica’s lips, only with a slight shimmer. As a test, Erica put it on before she went to work a couple days later. She found that it goes on thick and stays on: she only needed to re-apply a couple times. The color and shimmer were just the right combination of statement without overwhelming the rest of Erica’s makeup, exactly what she was looking for in a day-to-day gloss.

If you’d like to get your hands on Kelly’s glosses, lipsticks, and balms, here is a list of stores where you can find them. Colors are never discontinued, and the with a city as vibrant and varied as San Francisco, we can’t imagine Kelly running out of inspiration any time soon.

 Ta Ta,
Erica Fagin, Fashionista San Francisco Contributor
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San Francisco Fashion Incubator Designers

POSTED ON : September 2, 2013 | Posted in SF Designers, Uncategorized

Fashion Incubator San Francisco





OUTFIT_4_0145 OUTFIT_6_0345 OUTFIT_9_0497 OUTFIT_12_0607

photos courtesy of David Martinez


Dear Fashionistas,

There’s something incredible happening on the 7th floor of the Macy’s in Union Square.

You wouldn’t know it from the nondescript side entrance, but after several flights of stairs and a couple elevators behind the scenes of the department store, you arrive at the home of Fashion Incubator San Francisco.

Every year, six up-and-coming designers are selected to participate in the Incubator’s program. It functions as a resource to help them test new concepts, fine-tune their ideas, meet professionals in the field, and learn about the legal, accounting, and marketing side of fashion. After a year, the designers have produced two collections and are fully equipped with a business plan for their label.

The space is tailored with that mission in mind: glass-walled offices, a merchandising/showroom for buyers, and a huge workroom are at the designers’ disposal. Fashionista San Francisco got a chance to stop by and talk to three of their designers in residence, and we’d like to introduce them and their work to you!

Sarah Liller

A few years ago, Sarah asked herself: If I could be doing anything in the world, what would it be? And the answer she landed upon was designing clothes. So she moved to New York to attended Parsons, then returned to California to start her own line. She began selling her clothes at Loft1513, a co-op in Noe Valley. Shortly after, she found her way to the incubator, where she’s crafting a contemporary women’s line for the modern-day San Francisco heroine.

Her clothing is impeccably crafted with an intense focus on versatility — her client is always on the go, dressing first for demanding workday, then going out for dinner and drinks, perhaps even a brunch the following morning. Sarah’s designs can translate to all these different aspects of a busy lifestyle, dressing up and down for all occasions. The two color schemes provide both edgy and lighter options depending on your personal style (not to mention an easy transition from day to evening!), and the silhouettes evoke a sense of professionalism while remaining fun. The versatility also extends to all body shapes: dresses can be belted high on the waist or worn loose, patterns and pleats can be overlaid to make you look your best.

It’s no surprise that the young Bay Area businesswomen are drawn to Sarah’s clothes. Back when she asked herself what she would do if it could be anything in the world, she was in graduate school for biochemistry. Sarah says that while her degree has been helpful in engaging both sides of her brain here at the incubator, the biochemistry doesn’t literally come through in the designs. Rather, it helps her to truly understand the type of woman she’s designing for; and in turn, like-minded women are drawn to her clothing.
When asked about fashion’s place in San Francisco and why she returned after studying in New York, Sarah said that here she’s been able to find her voice: “You can be whatever you want in San Francisco,” she explains, “people are just so open and so free, and it has offered me the freedom to really be myself as a designer.”

We couldn’t agree more with Sarah.  For more information on Sarah and other designers at the incubator, click here.


Ta Ta,

Erica Fagin-Fashionista San Francisco Contributor


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Candle Spas and Fashionista San Francisco Partners To Offer Free Treatments

POSTED ON : August 25, 2013 | Posted in FSF Home, Uncategorized


Screen shot 2013-08-25 at 12.49.16 PM

Dear Fashionistas,

This month we partnered with Candle Spas a new subscription spa service arriving in San Francisco, to offer free treatments to our readers! And this week, we got to try it out ourselves.


We think that the Bay Area thrives on finding niches of inconvenience, however small, and completely streamlining them. The time or effort saved can be marginal, but sometimes that’s all it takes. If you have a good idea, and you can make peoples’ lives better even a tiny bit, there’s a place for you here. It’s one of the things that makes the startup culture we’re known for so crazy.


This is also why we think Candle is brilliant – it’s streamlining the spa process while simultaneously allowing for more options. When we tried it out, everything was painless; from registration to booking our treatment, it happened quickly and efficiently. Our Fashionista San Francisco Contributor Erica easily found a spa down the street from her office (out of the twenty-two currently partnered with Candle in the Bay Area), and even when she had to last-minute reschedule, they were able to fit her in at her next available convenience.


She went to Armstrong Chiropractic in the Financial District and had a 60-minute massage with Matt Vickers . By her own admission, Erica is by no means a massage connoisseur and doesn’t get a lot of the technicalities, equating her understanding to wine “yeah, it makes me feel good, but start talking to me about anything beyond ‘this is an alcoholic beverage made from grapes’ and I’m lost.” So she went in keeping her requests simple: back, arms, and neck (“I like reds more than whites”) and this much pressure (“something better than Franzia”) deciding that if she felt better afterwards, it would be a success.


Consider us impressed! Matt did a fantastic job. He found points that needed work and really went to town, even going back at the end to re-visit particularly tense areas at the end. It’s pretty surprising just how much pressure you can apply to a human body, but we’re definitely not complaining. Erica left feeling pleasantly comfy and gelatinous, ready to go home and take a long, luxurious nap.


We say Candle is really on to something, and it’s not to late for you to claim your free treatment!. From signing up to booking our appointment to the treatment itself, we couldn’t be more pleased with what Candle has to offer. We wish them the best of luck in San Francisco!

Fashionista San Francisco Contributor,

Erica Fagin

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Crowdfunding Success Tips for Bay Area Fashion Designers

POSTED ON : August 20, 2013 | Posted in FSF Home, San Francisco Designers


Fashion Incubator San Francisco’s Public Workshop Series Presents …

Crowdfunding Success Tips for Bay Area Fashion Designers


Fashion Incubator San Francisco (FiSF) invites local fashion  designers, students and businesses to hear from entrepreneurs and experts how to attract investors through successful crowdfunding campaigns.


WHEN:  Thursday, August 22, 2013

–        6:00pm – 6:30pm Networking and FiSF facility tours

–        6:30pm – 8:30pm Crowdfunding Program

–        8:30pm – 9:00pm Networking


WHERE:  FiSF at 50 O’Farrell St., 7th Flr., San Francisco



–        Ben Bateman, Campaign Specialist for Design, Technology and Hardware, Indiegogo (http://www.indiegogo.com)

–        Ed Bernstein, CEO and Founder of Thread Council (http://www.threadcouncil.com)

–        Gerry Kelly, Founder of Sonas Denim (http://www.sonas.com)

–        Whitney Lundeen, Founder of Sonnet James (http://www.sonnettjames.com)

–        Jake Wall, Co-founder and Chief Creative Officer, Artful Gentleman, and FiSF Designer-in-Residence (http://www.artfulgentleman.com)

–        Moderator: Cheryl Downing, President, Cheryl Downing & Associates (http://www.cheryldowning.com)


COST:  $25 General admission; $20 students/interns


REGISTER: http://fisfpublicworkshopaugust2013.eventbrite.com/





Trying to start a fashion business, but just don’t have the money to manufacture your clothing line? Think crowdfunding might be the answer for you, but not sure how to get started? Join us for a panel of entrepreneurs and an Indiegogo rep as they discuss the “do’s” and “don’ts” of running a successful crowdfunding campaign.


Crowdfunding allows you to campaign for smaller donations of money, leveraging friends, family and even people you don’t know, in order to help bring your dream into reality.


In this session, you’ll hear from a representative of a crowdfunding platform (Indiegogo), as well as from fashion designers who have raised money through crowdfunding campaigns on both Kickstarter and Indiegogo. They will share the ups and downs of running a campaign, the intensity of the campaign process, what they did right, what they would do differently, what happens after the campaign ends, and more.


Our designer panelists’ work represents a broad cross-section of the fashion industry from T-shirts (Thread Council) to denim (Sonas) to play dresses for moms (Sonnett James) to bespoke suits (Artful Gentleman).


We expect this to be a highly interactive session, so bring all the questions you’ve been eager to get answered.


This event is sponsored by The City of San Francisco, Macy’s and FiSF.



FISF is a non-profit incubator committed to turning fashion apparel designers into successful San Francisco entrepreneurs and employers.  Each year FISF provides six Designers in Residence with premiere workroom, showroom, classroom and office space at Macy’s offices in downtown San Francisco and offers yearlong business operations training from experts in the San Francisco fashion and economic development communities.

For more information on FISF and to learn how to get involved, visit www.fashionincubatorsf.org or https://www.facebook.com/#!/FashionIncubatorSF


Ta Ta,

Nicki and Erica




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Free Facial or Massage from Fashionista San Francisco at Candle Spas

POSTED ON : August 9, 2013 | Posted in FSF Home

candlefacial at Candle Spas


Dear Fashionistas,

We’re excited to announce that we’ve teamed up with Candle Spas, a members-only spa subscription, to bring you a complimentary facial or massage to help you rejuvenate, refresh, and relax. Candle Spas is the talk of the town in Atlanta and New York, and now they have landed in our great town of SF.

Here’s how it works: Subscribers pay $19 to get a massage or facial every month at various spas throughout the Bay Area. We know that this no-hassle way of offering something we all love will fit right into the fast-paced, hi-tech and fashionable city of San Francisco.
Best of all, for the month of August, all Fashionista San Francisco readers get to try out a Candle Spas for free!
We’ll be trying it out next week and reporting back, but don’t delay on getting yours!

Get your free facial or massage right now when you click the link below. It will be held for 72 hours but after that, it may be released to the next person in line. http://promotions.candlespas.com/mrm

Ta Ta,


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I die! Marc Jacobs Fall/Winter 2013 Collection

POSTED ON : August 6, 2013 | Posted in FSF Home, Shopping
Red Mini Plaid Lamé Notch Collar Dress with Patch Pockets and Leather Belt

Red Mini Plaid Lamé Notch Collar Dress with Patch Pockets and Leather Belt

Taupe Striped Wool Two Pocket Collared Coat with Leather Belt

Taupe Striped Wool Two Pocket Collared Coat with Leather Belt

 Black Pinstripe Vest and Black Hammered Satin Long Wrap Skirt

Black Pinstripe Vest and Black Hammered Satin Long Wrap Skirt

Rose Finn Real Raccoon Fur Bed Jacket and Burgundy Panne Velvet Knee Length Tank Dress with Crossback Straps

Rose Finn Real Raccoon Fur Bed Jacket and Burgundy Panne Velvet Knee Length Tank Dress with Crossback Straps

Dear Fashionistas,

I Die! for Marc Jacobs Fall/Winter 2013 collection. Yes, I am quoting to the famous Rachel Zoe but it all is in good fun I assure you.  Marc Jacobs is known for his iconic designs and as Creative director for Louis Vuitton.  Since branching out on his own, he really took a step forward into creating his own iconic look.

The collection for Fall/Winter reminds Fashionista San Francisco of old glamour but back with a vengeance.  Loving the Plaid Lamé.  So 70’s but yet so chic.  If you can make plaid look this fabulous, you know your in good hands. Plus! Anything with pockets is a win win for us.

The taupe coat above with collar  and leather belt is phenomenal.  But what stands out are the flared sleeves that are shaped with a hint of a Japanese Kimono. This shape can make anyone look gorgeous.  The vest above we were not crazy about but the skirt rocks.  Picture this with a silk tank of any color and gobs of gold necklaces.

Finally, the ultimate glamourous look.  A satin knee length dress with a raccoon fur jacket. Real or Faux, you got us looking forward to the cooler weather.

Fashion in San Francisco doesn’t have to be jeans and boots.  Slip on Marc Jacobs and I will guarantee you will just die.

For more of Marc Jacobs Collection, check out his website MarcJacobs.com or shop the store in San Francisco:

125 Maiden Lane
San Francisco, CA 94108

**all photographs are from Marc Jacobs website.

Ta Ta,


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The Levi’s® Brand Opens New Store on San Francisco’s Burgeoning Market Street

POSTED ON : August 2, 2013 | Posted in FSF Home, Uncategorized


Dear Fashionistas,
We are lovin’ some denim and we mean Levi’s®. Denim NEVER goes out of style and it only gets better. We are big fans of the iconic label and are excited to see they are moving to a bigger better location. The Levi’s® brand is moving its hometown store from Union Square to the intersection of Market & 4th Streets in San Francisco this August. The new location is situated on one of the city’s most trafficked shopping streets, attracting both local and international shoppers alike. Steeped in craftsmanship, the store brings to life the Levi’s brand heritage of quality made goods through honest material selection, quality construction, and a dedicated tailor shop. Imagine having a pair of Levi’s® jeans designed and made just for you.

Yes Please!  Nothing says comfort and style like a pair of shape flattering jeans made just for you!

We are also excited to see Artist Callobartions as well with Levi’s®. Starting with the collaboration of local artists Rex Ray and Ruby Ray, and leading into the fall, the San Francisco store will continue to partner with San Francisco icons and those just being discovered.  We love this idea!  Afterall we #SupportLocal and #ShopLocal.

So what are you waiting for?  Get in there San Francisco Fashionistas and get a pair of custom jeans created in time for fall.

Location: 815 Market Street, San Francisco, CA 94102

Ta Ta,



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Meet Erica Fagin, Fashionista San Francisco’s Newest “It” Girl

POSTED ON : July 28, 2013 | Posted in FSF Home, SF Designers, Shopping, Uncategorized

Meet Erica:


Unlike other women in her position, Erica wasn’t the girl who grew up with pages from Vogue taped to her wall and an inherent feel for what to wear every day. As a matter of fact, she didn’t get into this game until much later than most, when she started modeling for a couple of her college friends. Erica’s interest in how they constructed and styled clothes rapidly became an interest in the entire world of fashion. And now that she’s started truly exploring that world, she honestly can’t imagine what took her so long to get there.


Erica spent her childhood in Colorado, where she learned to snowboard. She attended school in Chicago, where she learned to speak Norwegian. And she moved to San Francisco in April 2013, where she now works as a cartographer.


Just as she’s only recently taken a foray into the world of fashion, her journey into the City by the Bay is also just beginning. She’s excited to share her discoveries with you on Fashionista San Francisco!



This past weekend we took a trip to the East Bay. Walking down the quaint streets of Walnut Creek, we stopped in at Brandy Melville, mostly because we wanted to test the truth behind “One size fits all”. We were a little skeptical, and went in thinking that “one size fits all” would mean “one size fits waifish, slim, 5’ 8” beach blondes”.


However, we at Fashionista San Francisco are excited to report that all the clothes we tried out worked great! The brand’s style is very casual, loose, and not too tailored (very fitting for it’s whole laid-back, west coast look), so they flatter wider range of body types than you’d expect. There also seemed to be a very specific color palette and range of silhouettes, which meant it was easy to mix and match different items. And while most people we saw in the store were waifish, slim, 5’ 8” beach blondes; the curvier, shorter, darker-haired among us (like Erica) were doing just fine.


The verdict: For a brand that takes a risk by attaching itself to a “one size fits all” moniker, Brandy Melville manages to pull off a wide range of fashionable, trendy looks.

As proof, here one outfit of those looks, inspired by their casual attitude with our own amped up twist: We started with the stars and stripes tank top, and selected the more structured denim vest to layer on top. The cut-offs (because what’s more American than daisy dukes with the red white and blue?) we chose to match the wash of the vest’s denim. The red bottoms we picked because we’re of the firm belief that one of the places Louboutins belong is where you’d least expect them.


Vest: Top: Brandy Melville

Shorts: Topshop

Sunglasses: Vintage

Shoes: Christian Louboutin

Erica Fagin, Fashionista San Francisco Contributor

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Tie Die Maxi Dress at Local Boutique Kula Sweet

POSTED ON : July 21, 2013 | Posted in FSF Home, Shopping
Kula Sweet Maxi Dress

Kula Sweet Maxi Dress

Kula Sweet Side View

Kula Sweet Side View

Kula Sweet Back View

Kula Sweet Back View

Dear Fashionistas,

We’re crushing over this chic ombre maxi at Kula Sweet in The South Bay area.  This super girly boutique is an instant hit when you walk in the front doors. Chic white door frames and fairy lights to make you feel you are walking into a dream. But the best part is of course the various styles and brands they carry such as Elegantly Waisted belts and Made By to name a few.

Kula Sweet is at 380 Main St. Los Altos, Ca.

Ta Ta,


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San Francisco’s Chicest New Brasserie – Absinthe

POSTED ON : July 17, 2013 | Posted in Chic Cuisine, FSF Home, Uncategorized



Absinthe2 Absinthe5







Dear Fashionistas,

And we’re back with Chic Cuisine! In the last couple of weeks I have been eating to hearts content in all the most fabulous restaurants in the city because (drumroll please…) it was mine and the boyfriends birthday celebrations!! And we definitely got our moneys worth of good food, good drinks and good times, beginning with Absinthe. This brasserie and bar has been on my list of “must go restaurants” since I have lived in the city, and for some crazy unknown reason this was my first time there…and people, it will not be my last.

In the celebratory spirit, we started with a bottle of prosecco, and lots of appetizers. We ordered the mixed olives (boyfriend and I are olive fanatics…more on that later), spicy fried chickpeas and oysters. Now, we are by no means oyster connoisseurs, so we asked for a recommendation, and the superb server recommended the kusshi oysters as they are more mild and not as briny as other varieties. They were amazing! They were flavorful, delicious, and a great recommendation and reintroduction to the world of oysters. For entrees, the boy ordered the coq au vin. For those unfamiliar, coq au vin is a French braise of chicken with burgundy wine, mushrooms, and garlic. This particular version also had bacon, root vegetables, was topped with a crostini which really elevated the flavors and took it to the next level. (The boy could barely look up long enough to give me a verdict beyond a caveman grunt, but that’s how we know it is good).

I ordered the potato crusted arctic char, with little gem lettuce salad, blue lake beans, radish, a soft boiled egg and nicoise olives. After the first bite, I was dancing inside…the thinly sliced potatoes on top of the arctic char topped with a little bit of sea salt were so flavorful, and added so much dimension and texture to the fish. Like I mentioned before…I am an olive fanatic. If there is an olive on a menu, I am eating it. There’s something about the natural salty, complex flavors that I cannot get enough of. So in addition to the olive appetizer, my entrée had nicoise olives. It was the perfect little salty bite to add to the fish and the salad with the soft boiled egg. For the girl who always salts her food, this meal was the perfect amount of salt, and was perfectly seasoned. Every bite was enjoyed until the last! I cannot recommend Absinthe enough…go now!


Xoxo Ariana

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Fashionista San Francisco Is Looking For Contributors-The San Francisco Fashion Blog

POSTED ON : July 13, 2013 | Posted in FSF Home


Dear Fashionistas,

We’re looking for stylish minds with word-smithing experience.  If you want to be in the style scene and get your name out there as the go-to source for all things fashionable in SF, this is for you!



Company: Fashionista San Francisco
Location: San Francisco (and surrounding area)

Responsibilities: Be able to write blog posts, conduct interviews and create witty captions for our social media outlets.  We need someone who is passionate about stringing words together. This intern will be largely responsible for writing  blogposts, interviewing designers and boutique owners, attending events, pitching story ideas, perusing the web for images, and managing story-boards and ideas.

Qualifications: Applicants must be grammar enthusiasts with a witty sense of humor and has a sense of style of course. English, creative writing, or journalism majors are preferred, but we’ll look past that if we like what we’re reading! If you know your way around the Adobe Creative Suites, definitely let us know. We’re seeking proactive individuals eager to gain more experience in this industry. There will be opportunity to manage features start-to-finish (from pitching features to coordinating photo shoots to writing/editing the copy). NOTE: You must be available to work at least two days a week in SF

How to Apply: Send an e-mail to sanfrancisco@gmail.com with the subject line “ STYLE WRITING INTERN.” Applicants without this subject line will not be considered.

Applications should include:
NOTE: all items below should be sent in a single, multi-page document
• your resume
• a cover letter about why you want to work Fashionista San Francisco
• tell us who your favorite San Francisco designer is and for the foodie, your favorite San Francisco restaurant
• a link to your portfolio (can be a blog with noteworthy posts highlighted)
• a link to your Twitter, Pinterest, and Instragram accounts
• two sample blog posts formatted for Fashionista San Francisco, include links to images you would include with those posts




Company: Fashionista San Francisco
Location: San Francisco (and surrounding area)

Responsibilities: To create beautiful graphics and layouts with a stylish flair.  Think of  Who, What, Wear and Net A Porter THE EDIT.

Qualifications: Applicants must be proficient in Photoshop and the Creative Suite.

How to Apply: Send an e-mail to sanfrancisco@gmail.com with the subject line “ Graphic Designer Intern.” Applicants without this subject line will not be considered.

Applications should include:
NOTE: all items below should be sent in a single, multi-page document
• your resume
• a cover letter about why you want to work Fashionista San Francisco
• tell us who your favorite San Francisco designer is
• a link to your portfolio
• a link to your Twitter, Pinterest, and Instragram accounts



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Support Equality and GLSEN with CB2 and USA Network this Saturday!

POSTED ON : June 21, 2013 | Posted in FSF Home, San Francisco Designers


Dear Fashionistas,

CB2 may not be based out of San Francisco but it certainly is one of our fave stores to hit in Union Square when we’re in need of a decor pick me up. Always in fashion, especially in San Francisco, is supporting EQUALITY!! Well we’ve got the perfect event to smash those two together. In celebration of the upcoming Pride celebrations this June, the always inspiring decor store CB2 has partnered with USA Network’s Characters Unite Campaign  for a month-long “I Won’t Stand For…” initiative to help combat hate and discrimination. CB2 stores nationwide will be holding special promotions throughout the month of June with a graffiti wall encouraging visitors to speak out and share that they will no longer stand for bullying, homophobia, harassment of any other form of hate.

This upcoming Saturday, June 22nd the CB2 San Francisco store (34 Ellis St, San Francisco, CA) will hold a party from 1pm to 3pm to celebrate the campaign. Guests will be invited to write on the store’s graffiti wall, while enjoying the Rainbow cocktail (Chic Cuisine!) created especially for the event, along with wine and rainbow sweets. Other activities will include a $500 gift card giveaway. Who doesn’t need to refresh their living room?!  Proceeds from the event will benefit GLSEN (Gay, Lesbian Straight Education Network), the leading national education organization focused on ensuring safe schools for all students.

Head on over tomorrow and look good while doing good,

xoxo Kris

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San Francisco Band Date Nite Goes Space Glam This Saturday At Monarch

POSTED ON : June 20, 2013 | Posted in FSF Home, SF Designers



YouTube Preview Image


Dear Fashionistas,

Get excited for our first music feature on Fashionista San Francisco (and first video)! Normally we haven’t covered music but when we are introduced to something that is filmed on the streets (and apartments) of SF AND has well styled ladies & gents in it well we have no choice but to share. “In The Light” is the first video off Date Nite‘s new album and we are blogging to it on repeat today! Date Nite plays their dance pop hits this Saturday June 22nd at  Soma hot spot Monarch (6th & Mission) so watch the video, get inspired, and wear your most stylish space glam outfit to check out the show. Here’s a little bio ripped right from their site:

Date Nite’s formation came to fruition when three like-minded spirits, Jason, Annie and Candy converged during an annual NASA Jet Propulsion conference on ‘Robotic Exploration of the Solar System.’ Realizing they had a shared love for science and beats, they assembled a musical collective dedicated to dynamic ass shaking. Calling San Francisco their home and nirvana their vacation home, they call upon their scifi-paganistic background for inspiration. Date Nite is a convergence of art, music and boot knocking. In their spare time, the team concocts various recipes and libations; most notably their drink called “Moonmilk” (moonshine and Milk of Magnesia).

You love them already…

xoxo Kris

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Hand Made Shoes In Florence Courtesy Of Lucky Magazine

POSTED ON : June 5, 2013 | Posted in FSF Home, Shopping

Dear Fashionistas,

First off sorry to keep you waiting! It’s been a couple of crazy travel weeks but we’re back and ready to share 😉

When we were planning our trip to Italy we had a few things on our mind…food, wine, and of course fashion! We wrapped up our travels throughout Tuscany with a few days in Florence and got to spend them with one of our most Fashionista friends Elisia. Other than being a blast to catch up with and a total partner in crime at the Gelato Festival that happened to be right in front of our hotel (coincidence…?) Elisia is GREAT to travel with because she comes prepared with maps of all the major shopping places we need to hit and tons of behind the scenes finds. This time she brought along Lucky Magazines City Shopping Guide for Florence that included this total gem. Francesco da Firenze is a Florence shoe cobbler that has been making custom shoes for 3 generations. You pick the soles, the color of leather and the style of sandal and they measure your foot and make them for you within twenty.four.hours. Seriously. Elisia had spent some time in Florence before we met up with her and had already ordered a pair of siiiiiiiick bronze gladiators. We went with her to pick them up and hit meltdown mode when we saw this cute little shop and thought we couldn’t get a pair for ourselves before our morning flight the next day. Not only did Francesco whip them up in 2 HOURS he made us 2 pair! We grabbed some more gelato and when we came to pick them up he measured everything to the exact shape of our foot. We were out the door after snooping around his workshop and stealing a few quick pics (sorry for the quality….I was trying to hurry!) Check out a video of how they make the shoes here. Check out their facebook here to see tons of other styles including gorgeous mens shoes. Oh, and did we mention that we got both pairs of hand made sandals for $180 US?!!!!!

We can’t figure out which pair we love more…our classic black cage sandal or our tan lace up gladiator style. All we know is they are soooo comfy and we’ve gotten compliments every time we’ve worn them!

Thanks Lucky Mag & Elisia for the inside tip and thanks Francesco and team for making our Italian shoe dreams come true!!!

xoxo Kris

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Chic Cuisine Goes to GLOBE ~ A Financial District Delight!

POSTED ON : May 7, 2013 | Posted in Chic Cuisine, FSF Home



photo credit: Baby Greens Salad~sftravel.com; Wild Salmon~Alexandre Vidal Foodspotting; Burrata, Peach, Prosciutto Salad~ JoAnne Kao Foodspotting 

Dear Fashionistas,

This week’s Chic Cuisine date night brought us to Globe, a small restaurant in the Financial District for some American cuisine. On a Wednesday night at around 8pm the place was not exactly packed, but the intimate feel of the restaurant most certainly attracts the financial district crowd for cocktails and a bite. In what is most natural to the boyfriend and I we started with wine. The unseasonably warm weather in San Francisco last week had me craving cold crisp white and rose wines as they are the perfect thirst quencher for a hot day! We both had a glass of a French syrah rose, and boy was it good. It hit all the right notes of being light and crisp, but dry and not fruity.

Next, we ordered the little gem lettuce salad with blue cheese, hazelnuts, and buttermilk dressing. Unfortunately the bf isn’t a cheese guy so we had to order the blue cheese on the side, but I definitely got to indulge in some creamy, delectable blue cheese on my salad and it was a winner! So many of the appetizers on Globe’s menu seem like winners, you really can’t go wrong with any choice (the options with burrata were really calling my name but that will have to be another visit)! For dinner I ordered the king salmon with boccacino pasta, wilted kale and parmesan cheese topped with a salsa verde. Oh. My. Goodness. The salmon was cooked perfectly, really tender and moist while the pasta and wilted kale with parmesan was a wonderfully complex, salty (but not too much so…) side which made me do a little happy dance at all of the incredible flavors. He ordered the pork chop, with confit shoulder, butter beans and broccoli di cicco and (as is the norm on our foodie dinner dates) we were both silent for at least 10 minutes, really enjoying the food before debriefing when our mouths were not stuffed.

Globe’s menu is not extensive, but there were so many delicious looking things on it that it really deserves revisiting. I walked by a table that had ordered the oyster mushroom and truffle oil pizza and my head turned as I got a whiff of the delectable truffle oil, cheese and rich mushroom scent. That, a burrata appetizer and maybe another glass of that rose on a warm day would make a happy foodie blogger!

Xoxo Ariana

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A Bubbles Boutique Event In Sonoma This Sunday With Ben (as in The Bachelor) Pouring Wine!

POSTED ON : April 26, 2013 | Posted in FSF Home, Shopping

A Bubbles Brunching Boutique Invite
Dear Fashionistas,

We were so lucky to meet Ericka Peterson this week at one of our blogger events. This super adorable and super bubbly fashionista is the owner & founder of A Bubbles Boutique. A Bubbles Boutique is a one-of-a-kind networking & shopping experience, showcasing the season’s latest trends, pieces from your girlfriends’ closets and collections from local designers, paired with a glass of bubbly for San Francisco’s fashion savvy.  At her get togethers you can enjoy learning about today’s latest fashion trends and mingle with stylish industry professionals while sipping on fun champagne cocktails. Here comes the really fun part~ this Sunday she is throwing an event up in the beautiful and always sunny Sonoma at Envolve Winery. Envolve Winery is run by 3 (very cute) guys Ben, Mike and Danny that will be pouring the wines in their tasting room for you lucky ladies. (Shameless plug: Ben is THE Ben from The Bachelor!)

So get your girls together for a sweet little road trip up to Sonoma and do some shopping, tasting, and sight seeing.

xoxo Kris

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Searching For A Patio Bar In San Francisco? Look No Further Than The Corner Store

POSTED ON : April 24, 2013 | Posted in Chic Cuisine, FSF Home



Fashionista San Francisco couldn’t be more excited to introduce our new Chic Cuisine contributor Ariana! Not only a total fashionista, Ariana is always on the hunt for the next best food thing. Look forward to being kept in the know about the latest and greatest in San Francisco bites & libations by this fashionable foodie. Take it away style sister….


Dear Fashionistas,

It’s officially time for our first Chic Cuisine post! For our first foray into the vast realms of San Francisco food fare we ventured to the new neighborhood hotspot The Corner Store. On the unsuspecting corner of Masonic and Geary in the Nopa/Inner Richmond/Laurel Heights neighborhood lays the recently opened restaurant, which serves traditional American food. It is a breath of fresh air for the neighborhood, as it brings some much-needed chic cuisine to an underserved area.

We went on a beautiful, sunny, Friday afternoon (with our fabulous mother in town, we spare no sandwich.) With both of us having a healthy love of the sandwich, of course we were drawn to The Corner Store’s myriad of options on their lunch menu; Mom ordered the fried chicken sandwich (pictured) with cabbage and lime cole slaw and calabrian chile aioli on a rosemary roll with warm dill potato salad. I ordered the old standard egg salad sandwich, made not so standard with the addition of capers, tarragon, and home made potato chips. Naturally, the next few minutes were silent as we both enjoyed the flavorful sandwiches and sides and once we came up for air, both exclaimed how delicious the addition of the capers and tarragon were to the egg salad, and how the cabbage and lime cole slaw was a genius topper on the fried chicken sandwich. And homemade potato chips (!!!)? What more does a girl need in life to make her happy? Being a resident of the neighborhood I have also indulged in their fried green tomato sandwich with burrata, basil aioli, pickled red onion and avocado on a French roll. Needless to say (as I type this I am drooling all over again) it is another treat for the taste buds in terms of complimentary and complex but winning flavors.

Apart from their lunch menu, The Corner Store features happy hour specials and bar snacks from 3pm to 6pm, and 11pm to 2am, and dinner is served until the late hour of 2am for those night owls looking for a gourmet feast after a night on the town. They also feature a delectable looking brunch menu (this will be my next visit!) and cocktails for every occasion. Since we will be featuring only local goodies on our Chic Cuisine feature here at Fashionista, it is also crucial to mention that they serve a number of local Bay Area beers and wines and of course the Oakland born and SF favorite Blue Bottle Coffee.

The Corner Store is worth a trip to the neighborhood if you’re not a resident like myself. With a glass of local Sauvignon Blanc in their outdoor seating area, facing some gourmet fare from their ever-changing menu, you really can’t go wrong.

Xoxo Ariana


April Hair(Pins) brought to you by Pinterest & Cinta Salon

POSTED ON : April 20, 2013 | Posted in FSF Home, Hair(pins)


Dear Fashionistas,

This is the first post in our new monthly series called Hair Pin(terest)! We’ll be bringing you our favorite hairstyles for the month from our Pinterest board  and will introduce you to a different ah-mazing San Francisco Hair Salon each time. Full credit will be given to the boards we re-pinned from! And April’s pin wins arrrrrrrrre….


We’re slightly obsessed with every type of loose-y goose-y sexy rumpled hair-do in town and this one to the left goes with our ombre highlights purr-fectly. So chic! Originally pinned from Raney Strebel. 



If you are feeling like you need something a little more pulled together this 50’s pouf with braided-crown (below right) is so rad with the winged liner and perfect pink pout. So ladylike and sexy at the same time. Originally pinned from Miranda Murphy.



And for the ultimate in cutesy check out this bow made of hair (below left)! We think this would be a sick contrast to a menswear blazer and tie combo, no? Originally pinned from Layla Monfradini.



April’s Hair Pin(terest) is brought to you by our very own Cinta Salon in Union Square. Shout out to super stylist Reynold and colorist to the stars (me…) Rocky! The last time we were there she gave us the most perfect sun kissed balayage EVER and we can’t wait to see Reynold this Wednesday for our pre-Aruba beach shag! Cinta was named Best Beauty Salon in San Francisco by Allure Magazine and also just added a Blow Dry Bar to the shop. Bonus…it’s around the corner from tons of shopping and good eats so plenty of places to show off those new locks.


Stay tuned to see what fab San Francisco Hair Salon will bring May’s pins your way…


xoxo Kristumblr_mg2zvniZLT1r1n55zo1_1280


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5 Items Every Fashionista Needs For The Perfect Beach Vacation

POSTED ON : April 15, 2013 | Posted in FSF Home, San Francisco Designers, SF Designers, Shopping


BW_Bead_elevated_1024x1024Dear Fashionistas,

Fashionista San Francisco is jetting to Aruba in a week and we are all about one thing…Beach GLAM!!! That means a few key pieces: a monokini,  a maxi dress, chunky statement jewelry as always, sick sunglasses, and your ultimate beach vacation accessory….killer sandals (we aren’t and never will get with the “heels on the beach” thing). You can’t get more sexy and stylish than this combination. Yes itsy bitsy teenie weenie bikinis are still fab (we all have a million, right?) but do yourself a favor and just try on a monokini and you’ll know what we mean. We’re not talking your moms dated one piece from the 80’s…we’re talking about super sexy cut outs, criss cross straps, and still showing tons of skin but in a new way. Somehow having your back still exposed like you are in a true bikini but having your front slightly covered up makes you feel like you’ve got a secret to tell. Call it the swimwear mullet if you will…business up front, party in the back (and all gorgeous)! San Francisco based swimwear designer SAGA swimwear makes this hot hot hot version called The Narita that we can’t decide if we want in black or white so we’re just getting both. Union Street shop Canyon Beachwear has this gorgeous turquoise Melissa Obadash Safiah cover up that makes us want to book a trip to Morocco. That necklace is to die for too! Glam isn’t glam without killer shoes so we’re packing our Loeffler Randall Starla plank sandals and our Giuseppe Zanotti tribal cuff and fish skeleton gladiator sandals. The fish teeth kill us!!!!! Love them. Topping it all off and keeping with the black & white trend of the season is San Francisco’s own Westward Leaning shades. The No 5.2 Love The Neighbor style benefits the non-profit Love The Neighbor Mexico and features beading inspired by Mexican artisans. We think we’re ready for a margarita….

xoxo Kris


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San Francisco’s Most Stylish Interchangeable Watch Brand~Modify Watches

POSTED ON : April 8, 2013 | Posted in FSF Home, San Francisco Designers, SF Designers, Shopping, Uncategorized

kxIMG_7500hIMG_7651Behind the scenes shots on location; my new rose gold face with crimson and black straps; a few of the Modify strap choices; Ayo and Aaron doing a Superman dive…why not?; left to right Antonio, Aaron, Ayo and Ashil


Dear Fashionistas,

We were invited to spend the day at the Modify Watches “Fashionista/Summer Campaign” photo shoot this weekend and couldn’t have been more stoked to participate. We featured them in a post here during the World Series last year and thought we knew everything we needed to know about Modify. They’re a San Francisco based company that makes watches with interchangeable faces and straps. Easy enough, right? Wrong. The day went something like this…

We showed up bright and early to an outdoor location in downtown SF. A little “misty” out (no shock here) but everyone was in warm spirits and ready to get this photo shoot underway. Super photog Antonio De Lucci and his crew were ready to roll. Our gorgeous model Kaitlyn arrived with hair & makeup (Tricia had her work cut out for her with the rain), and Liddy & Lauren from our favorite shop Hangr 16 were there to do the styling. The shoot got going and we were loving the concept of mixing these super fun, bright, eclectic watches with Vuitton heels and an Hermes Clutch. As we’re talking to the Creative Director for the company we’re starting to understand his motto for Modify ~ Anyone, Anywhere, Anytime. We’re wearing our staple oversized gold watch that we thought was the only thing that went with our blush pink Prada and starting to feel a tinge of jealousy seeing everyone in these sweet combinations ~ but we keep it to ourselves for now…

We did several sartorial shots in and around the alleyways (can’t wait to see them hit the press!) and headed back to Modify Headquarters in SOMA for wardrobe change and to pick up more models. Here’s where the magic started unfolding for us. We start to get it. Modify Watches is a company that sells watches. Really sweet watches that we are now fully obsessed with owning all of and getting everyone we know into. The beauty of Modify Watches isn’t just the really cool color combinations (camo face, glitter face and clear strap coming to a store near you soon!) but the fact that Modify is a lifestyle. We love the term so we’ll say it….it’s a movement. The small team behind Modify all have one thing in common ~ they want to build and be part of a community of people that are involved in something. After spending 15 hours with Ashil (Creative Director), Ayo (VP of Marketing),  Aaron (Co-Founder), and Michael (Marketing) we got the feeling that “that something” mainly requires having fun. They call their community the ModiFamily and it’s a worldwide network of peeps that not only rock their Mod’s everywhere but also design and vote on which designs are going to be produced. During March they did a “March MODness” Sweet 16 bracket where facebook fans voted on their fave watch faces and whittled it down to the final 4 this past Friday. We can’t wait to see which one gets made! In essence the ModiFamily controls what the company does and this will carry on far after the company moves from watches into other interchangeable goods (fingers crossed that more products are to come!).

We continued the shoot with the rest of the amazing models Lizzie, Jackie, Vince, Oscar (he rocked our favorite combo of the day- purple button up, purple bow tie, beanie and purple watch) and Modify’s own Michael Vlamis (who I didn’t find out until the END of the night was just on this episode of New Girl…What?! Tell us everything about Zooey!) and wrapped it up with a pool scene showcasing that the watches are water-resistant. Yes, Aaron ended up in the pool and this seems to be the only way he would have wanted to end the day. It was super clear that there HAD to be a spontaneous element happening in order for it to be true to the brand that is Modify and we love them for it.

As we wrapped up at ModiHQ they graciously let us pick some swag to rock (thankfully because at this point the desire to be part of the family was way too much. The gold watch came off and the Mod was on before we stepped out the door to grab a cocktail at the neighborhood bar). It became even more obvious with how long everyone took to find their perfect combinations just how awesome this whole mix and match concept really is. The possibilities are endless and the good news is the watch faces($25-$30) and straps($15-$20) are super affordable so you can buy enough options to have a “classic look”, and then 47 fun bright ones that pop. We ended up with the rose gold face and the crimson and black straps to keep it classy (check them out with the Prada and Marc Jacobs above) but know that our next purchase is one of the neons to spice things up. Side note – they come in mini (the one we got) and classic sizes.

All in all what we took away from getting to spend the day with the Modify guys is this:

  • We want to be and now are part of the #ModiFamily. We could have snapped some pics and called it a day but we just. couldn’t. leave. and that’s a rare vibe to find
  • Anyone, Anywhere, Anytime. From grandparents to kids, athletes to cubicle folk, fashionistas to dogs (yes….dogs are part of the family too) everyone fits the lifestyle that is Modify
  • They actually care. Each order comes with a hand written note that starts your Mod relationship
  • They have a pretty awesome facebook and twitter thing going
  • These guys don’t take themselves too seriously (check out their website to see their favorite SNL skits and photos of them when they were kids) but they all clearly get what it means to love what you do, surround yourself with like minded people, and feel good about doing a really great job. And they’re on to something.

xoxo Kris


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