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Candle Spas and Fashionista San Francisco Partners To Offer Free Treatments

Posted on: 25 August 2013 | 0 comments


Screen shot 2013-08-25 at 12.49.16 PM

Dear Fashionistas,

This month we partnered with Candle Spas a new subscription spa service arriving in San Francisco, to offer free treatments to our readers! And this week, we got to try it out ourselves.


We think that the Bay Area thrives on finding niches of inconvenience, however small, and completely streamlining them. The time or effort saved can be marginal, but sometimes that’s all it takes. If you have a good idea, and you can make peoples’ lives better even a tiny bit, there’s a place for you here. It’s one of the things that makes the startup culture we’re known for so crazy.


This is also why we think Candle is brilliant – it’s streamlining the spa process while simultaneously allowing for more options. When we tried it out, everything was painless; from registration to booking our treatment, it happened quickly and efficiently. Our Fashionista San Francisco Contributor Erica easily found a spa down the street from her office (out of the twenty-two currently partnered with Candle in the Bay Area), and even when she had to last-minute reschedule, they were able to fit her in at her next available convenience.


She went to Armstrong Chiropractic in the Financial District and had a 60-minute massage with Matt Vickers . By her own admission, Erica is by no means a massage connoisseur and doesn’t get a lot of the technicalities, equating her understanding to wine “yeah, it makes me feel good, but start talking to me about anything beyond ‘this is an alcoholic beverage made from grapes’ and I’m lost.” So she went in keeping her requests simple: back, arms, and neck (“I like reds more than whites”) and this much pressure (“something better than Franzia”) deciding that if she felt better afterwards, it would be a success.


Consider us impressed! Matt did a fantastic job. He found points that needed work and really went to town, even going back at the end to re-visit particularly tense areas at the end. It’s pretty surprising just how much pressure you can apply to a human body, but we’re definitely not complaining. Erica left feeling pleasantly comfy and gelatinous, ready to go home and take a long, luxurious nap.


We say Candle is really on to something, and it’s not to late for you to claim your free treatment!. From signing up to booking our appointment to the treatment itself, we couldn’t be more pleased with what Candle has to offer. We wish them the best of luck in San Francisco!

Fashionista San Francisco Contributor,

Erica Fagin

Crowdfunding Success Tips for Bay Area Fashion Designers

Posted on: 20 August 2013 | 0 comments


Fashion Incubator San Francisco’s Public Workshop Series Presents …

Crowdfunding Success Tips for Bay Area Fashion Designers


Fashion Incubator San Francisco (FiSF) invites local fashion  designers, students and businesses to hear from entrepreneurs and experts how to attract investors through successful crowdfunding campaigns.


WHEN:  Thursday, August 22, 2013

–        6:00pm – 6:30pm Networking and FiSF facility tours

–        6:30pm – 8:30pm Crowdfunding Program

–        8:30pm – 9:00pm Networking


WHERE:  FiSF at 50 O’Farrell St., 7th Flr., San Francisco



–        Ben Bateman, Campaign Specialist for Design, Technology and Hardware, Indiegogo (http://www.indiegogo.com)

–        Ed Bernstein, CEO and Founder of Thread Council (http://www.threadcouncil.com)

–        Gerry Kelly, Founder of Sonas Denim (http://www.sonas.com)

–        Whitney Lundeen, Founder of Sonnet James (http://www.sonnettjames.com)

–        Jake Wall, Co-founder and Chief Creative Officer, Artful Gentleman, and FiSF Designer-in-Residence (http://www.artfulgentleman.com)

–        Moderator: Cheryl Downing, President, Cheryl Downing & Associates (http://www.cheryldowning.com)


COST:  $25 General admission; $20 students/interns


REGISTER: http://fisfpublicworkshopaugust2013.eventbrite.com/





Trying to start a fashion business, but just don’t have the money to manufacture your clothing line? Think crowdfunding might be the answer for you, but not sure how to get started? Join us for a panel of entrepreneurs and an Indiegogo rep as they discuss the “do’s” and “don’ts” of running a successful crowdfunding campaign.


Crowdfunding allows you to campaign for smaller donations of money, leveraging friends, family and even people you don’t know, in order to help bring your dream into reality.


In this session, you’ll hear from a representative of a crowdfunding platform (Indiegogo), as well as from fashion designers who have raised money through crowdfunding campaigns on both Kickstarter and Indiegogo. They will share the ups and downs of running a campaign, the intensity of the campaign process, what they did right, what they would do differently, what happens after the campaign ends, and more.


Our designer panelists’ work represents a broad cross-section of the fashion industry from T-shirts (Thread Council) to denim (Sonas) to play dresses for moms (Sonnett James) to bespoke suits (Artful Gentleman).


We expect this to be a highly interactive session, so bring all the questions you’ve been eager to get answered.


This event is sponsored by The City of San Francisco, Macy’s and FiSF.



FISF is a non-profit incubator committed to turning fashion apparel designers into successful San Francisco entrepreneurs and employers.  Each year FISF provides six Designers in Residence with premiere workroom, showroom, classroom and office space at Macy’s offices in downtown San Francisco and offers yearlong business operations training from experts in the San Francisco fashion and economic development communities.

For more information on FISF and to learn how to get involved, visit www.fashionincubatorsf.org or https://www.facebook.com/#!/FashionIncubatorSF


Ta Ta,

Nicki and Erica




Free Facial or Massage from Fashionista San Francisco at Candle Spas

Posted on: 9 August 2013 | 0 comments

candlefacial at Candle Spas


Dear Fashionistas,

We’re excited to announce that we’ve teamed up with Candle Spas, a members-only spa subscription, to bring you a complimentary facial or massage to help you rejuvenate, refresh, and relax. Candle Spas is the talk of the town in Atlanta and New York, and now they have landed in our great town of SF.

Here’s how it works: Subscribers pay $19 to get a massage or facial every month at various spas throughout the Bay Area. We know that this no-hassle way of offering something we all love will fit right into the fast-paced, hi-tech and fashionable city of San Francisco.
Best of all, for the month of August, all Fashionista San Francisco readers get to try out a Candle Spas for free!
We’ll be trying it out next week and reporting back, but don’t delay on getting yours!

Get your free facial or massage right now when you click the link below. It will be held for 72 hours but after that, it may be released to the next person in line. http://promotions.candlespas.com/mrm

Ta Ta,


I die! Marc Jacobs Fall/Winter 2013 Collection

Posted on: 6 August 2013 | 0 comments

Red Mini Plaid Lamé Notch Collar Dress with Patch Pockets and Leather Belt

Red Mini Plaid Lamé Notch Collar Dress with Patch Pockets and Leather Belt

Taupe Striped Wool Two Pocket Collared Coat with Leather Belt

Taupe Striped Wool Two Pocket Collared Coat with Leather Belt

 Black Pinstripe Vest and Black Hammered Satin Long Wrap Skirt

Black Pinstripe Vest and Black Hammered Satin Long Wrap Skirt

Rose Finn Real Raccoon Fur Bed Jacket and Burgundy Panne Velvet Knee Length Tank Dress with Crossback Straps

Rose Finn Real Raccoon Fur Bed Jacket and Burgundy Panne Velvet Knee Length Tank Dress with Crossback Straps

Dear Fashionistas,

I Die! for Marc Jacobs Fall/Winter 2013 collection. Yes, I am quoting to the famous Rachel Zoe but it all is in good fun I assure you.  Marc Jacobs is known for his iconic designs and as Creative director for Louis Vuitton.  Since branching out on his own, he really took a step forward into creating his own iconic look.

The collection for Fall/Winter reminds Fashionista San Francisco of old glamour but back with a vengeance.  Loving the Plaid Lamé.  So 70’s but yet so chic.  If you can make plaid look this fabulous, you know your in good hands. Plus! Anything with pockets is a win win for us.

The taupe coat above with collar  and leather belt is phenomenal.  But what stands out are the flared sleeves that are shaped with a hint of a Japanese Kimono. This shape can make anyone look gorgeous.  The vest above we were not crazy about but the skirt rocks.  Picture this with a silk tank of any color and gobs of gold necklaces.

Finally, the ultimate glamourous look.  A satin knee length dress with a raccoon fur jacket. Real or Faux, you got us looking forward to the cooler weather.

Fashion in San Francisco doesn’t have to be jeans and boots.  Slip on Marc Jacobs and I will guarantee you will just die.

For more of Marc Jacobs Collection, check out his website MarcJacobs.com or shop the store in San Francisco:

125 Maiden Lane
San Francisco, CA 94108

**all photographs are from Marc Jacobs website.

Ta Ta,


The Levi’s® Brand Opens New Store on San Francisco’s Burgeoning Market Street

Posted on: 2 August 2013 | 0 comments


Dear Fashionistas,
We are lovin’ some denim and we mean Levi’s®. Denim NEVER goes out of style and it only gets better. We are big fans of the iconic label and are excited to see they are moving to a bigger better location. The Levi’s® brand is moving its hometown store from Union Square to the intersection of Market & 4th Streets in San Francisco this August. The new location is situated on one of the city’s most trafficked shopping streets, attracting both local and international shoppers alike. Steeped in craftsmanship, the store brings to life the Levi’s brand heritage of quality made goods through honest material selection, quality construction, and a dedicated tailor shop. Imagine having a pair of Levi’s® jeans designed and made just for you.

Yes Please!  Nothing says comfort and style like a pair of shape flattering jeans made just for you!

We are also excited to see Artist Callobartions as well with Levi’s®. Starting with the collaboration of local artists Rex Ray and Ruby Ray, and leading into the fall, the San Francisco store will continue to partner with San Francisco icons and those just being discovered.  We love this idea!  Afterall we #SupportLocal and #ShopLocal.

So what are you waiting for?  Get in there San Francisco Fashionistas and get a pair of custom jeans created in time for fall.

Location: 815 Market Street, San Francisco, CA 94102

Ta Ta,



Meet Erica Fagin, Fashionista San Francisco’s Newest “It” Girl

Posted on: 28 July 2013 | 0 comments

Meet Erica:


Unlike other women in her position, Erica wasn’t the girl who grew up with pages from Vogue taped to her wall and an inherent feel for what to wear every day. As a matter of fact, she didn’t get into this game until much later than most, when she started modeling for a couple of her college friends. Erica’s interest in how they constructed and styled clothes rapidly became an interest in the entire world of fashion. And now that she’s started truly exploring that world, she honestly can’t imagine what took her so long to get there.


Erica spent her childhood in Colorado, where she learned to snowboard. She attended school in Chicago, where she learned to speak Norwegian. And she moved to San Francisco in April 2013, where she now works as a cartographer.


Just as she’s only recently taken a foray into the world of fashion, her journey into the City by the Bay is also just beginning. She’s excited to share her discoveries with you on Fashionista San Francisco!



This past weekend we took a trip to the East Bay. Walking down the quaint streets of Walnut Creek, we stopped in at Brandy Melville, mostly because we wanted to test the truth behind “One size fits all”. We were a little skeptical, and went in thinking that “one size fits all” would mean “one size fits waifish, slim, 5’ 8” beach blondes”.


However, we at Fashionista San Francisco are excited to report that all the clothes we tried out worked great! The brand’s style is very casual, loose, and not too tailored (very fitting for it’s whole laid-back, west coast look), so they flatter wider range of body types than you’d expect. There also seemed to be a very specific color palette and range of silhouettes, which meant it was easy to mix and match different items. And while most people we saw in the store were waifish, slim, 5’ 8” beach blondes; the curvier, shorter, darker-haired among us (like Erica) were doing just fine.


The verdict: For a brand that takes a risk by attaching itself to a “one size fits all” moniker, Brandy Melville manages to pull off a wide range of fashionable, trendy looks.

As proof, here one outfit of those looks, inspired by their casual attitude with our own amped up twist: We started with the stars and stripes tank top, and selected the more structured denim vest to layer on top. The cut-offs (because what’s more American than daisy dukes with the red white and blue?) we chose to match the wash of the vest’s denim. The red bottoms we picked because we’re of the firm belief that one of the places Louboutins belong is where you’d least expect them.


Vest: Top: Brandy Melville

Shorts: Topshop

Sunglasses: Vintage

Shoes: Christian Louboutin

Erica Fagin, Fashionista San Francisco Contributor

Tie Die Maxi Dress at Local Boutique Kula Sweet

Posted on: 21 July 2013 | 0 comments

Kula Sweet Maxi Dress

Kula Sweet Maxi Dress

Kula Sweet Side View

Kula Sweet Side View

Kula Sweet Back View

Kula Sweet Back View

Dear Fashionistas,

We’re crushing over this chic ombre maxi at Kula Sweet in The South Bay area.  This super girly boutique is an instant hit when you walk in the front doors. Chic white door frames and fairy lights to make you feel you are walking into a dream. But the best part is of course the various styles and brands they carry such as Elegantly Waisted belts and Made By to name a few.

Kula Sweet is at 380 Main St. Los Altos, Ca.

Ta Ta,


San Francisco’s Chicest New Brasserie – Absinthe

Posted on: 17 July 2013 | 0 comments



Absinthe2 Absinthe5







Dear Fashionistas,

And we’re back with Chic Cuisine! In the last couple of weeks I have been eating to hearts content in all the most fabulous restaurants in the city because (drumroll please…) it was mine and the boyfriends birthday celebrations!! And we definitely got our moneys worth of good food, good drinks and good times, beginning with Absinthe. This brasserie and bar has been on my list of “must go restaurants” since I have lived in the city, and for some crazy unknown reason this was my first time there…and people, it will not be my last.

In the celebratory spirit, we started with a bottle of prosecco, and lots of appetizers. We ordered the mixed olives (boyfriend and I are olive fanatics…more on that later), spicy fried chickpeas and oysters. Now, we are by no means oyster connoisseurs, so we asked for a recommendation, and the superb server recommended the kusshi oysters as they are more mild and not as briny as other varieties. They were amazing! They were flavorful, delicious, and a great recommendation and reintroduction to the world of oysters. For entrees, the boy ordered the coq au vin. For those unfamiliar, coq au vin is a French braise of chicken with burgundy wine, mushrooms, and garlic. This particular version also had bacon, root vegetables, was topped with a crostini which really elevated the flavors and took it to the next level. (The boy could barely look up long enough to give me a verdict beyond a caveman grunt, but that’s how we know it is good).

I ordered the potato crusted arctic char, with little gem lettuce salad, blue lake beans, radish, a soft boiled egg and nicoise olives. After the first bite, I was dancing inside…the thinly sliced potatoes on top of the arctic char topped with a little bit of sea salt were so flavorful, and added so much dimension and texture to the fish. Like I mentioned before…I am an olive fanatic. If there is an olive on a menu, I am eating it. There’s something about the natural salty, complex flavors that I cannot get enough of. So in addition to the olive appetizer, my entrée had nicoise olives. It was the perfect little salty bite to add to the fish and the salad with the soft boiled egg. For the girl who always salts her food, this meal was the perfect amount of salt, and was perfectly seasoned. Every bite was enjoyed until the last! I cannot recommend Absinthe enough…go now!


Xoxo Ariana

Fashionista San Francisco Is Looking For Contributors-The San Francisco Fashion Blog

Posted on: 13 July 2013 | 0 comments


Dear Fashionistas,

We’re looking for stylish minds with word-smithing experience.  If you want to be in the style scene and get your name out there as the go-to source for all things fashionable in SF, this is for you!



Company: Fashionista San Francisco
Location: San Francisco (and surrounding area)

Responsibilities: Be able to write blog posts, conduct interviews and create witty captions for our social media outlets.  We need someone who is passionate about stringing words together. This intern will be largely responsible for writing  blogposts, interviewing designers and boutique owners, attending events, pitching story ideas, perusing the web for images, and managing story-boards and ideas.

Qualifications: Applicants must be grammar enthusiasts with a witty sense of humor and has a sense of style of course. English, creative writing, or journalism majors are preferred, but we’ll look past that if we like what we’re reading! If you know your way around the Adobe Creative Suites, definitely let us know. We’re seeking proactive individuals eager to gain more experience in this industry. There will be opportunity to manage features start-to-finish (from pitching features to coordinating photo shoots to writing/editing the copy). NOTE: You must be available to work at least two days a week in SF

How to Apply: Send an e-mail to sanfrancisco@gmail.com with the subject line “ STYLE WRITING INTERN.” Applicants without this subject line will not be considered.

Applications should include:
NOTE: all items below should be sent in a single, multi-page document
• your resume
• a cover letter about why you want to work Fashionista San Francisco
• tell us who your favorite San Francisco designer is and for the foodie, your favorite San Francisco restaurant
• a link to your portfolio (can be a blog with noteworthy posts highlighted)
• a link to your Twitter, Pinterest, and Instragram accounts
• two sample blog posts formatted for Fashionista San Francisco, include links to images you would include with those posts




Company: Fashionista San Francisco
Location: San Francisco (and surrounding area)

Responsibilities: To create beautiful graphics and layouts with a stylish flair.  Think of  Who, What, Wear and Net A Porter THE EDIT.

Qualifications: Applicants must be proficient in Photoshop and the Creative Suite.

How to Apply: Send an e-mail to sanfrancisco@gmail.com with the subject line “ Graphic Designer Intern.” Applicants without this subject line will not be considered.

Applications should include:
NOTE: all items below should be sent in a single, multi-page document
• your resume
• a cover letter about why you want to work Fashionista San Francisco
• tell us who your favorite San Francisco designer is
• a link to your portfolio
• a link to your Twitter, Pinterest, and Instragram accounts



Support Equality and GLSEN with CB2 and USA Network this Saturday!

Posted on: 21 June 2013 | 0 comments


Dear Fashionistas,

CB2 may not be based out of San Francisco but it certainly is one of our fave stores to hit in Union Square when we’re in need of a decor pick me up. Always in fashion, especially in San Francisco, is supporting EQUALITY!! Well we’ve got the perfect event to smash those two together. In celebration of the upcoming Pride celebrations this June, the always inspiring decor store CB2 has partnered with USA Network’s Characters Unite Campaign  for a month-long “I Won’t Stand For…” initiative to help combat hate and discrimination. CB2 stores nationwide will be holding special promotions throughout the month of June with a graffiti wall encouraging visitors to speak out and share that they will no longer stand for bullying, homophobia, harassment of any other form of hate.

This upcoming Saturday, June 22nd the CB2 San Francisco store (34 Ellis St, San Francisco, CA) will hold a party from 1pm to 3pm to celebrate the campaign. Guests will be invited to write on the store’s graffiti wall, while enjoying the Rainbow cocktail (Chic Cuisine!) created especially for the event, along with wine and rainbow sweets. Other activities will include a $500 gift card giveaway. Who doesn’t need to refresh their living room?!  Proceeds from the event will benefit GLSEN (Gay, Lesbian Straight Education Network), the leading national education organization focused on ensuring safe schools for all students.

Head on over tomorrow and look good while doing good,

xoxo Kris