SF Designers

Crowdfunding Success Tips for Bay Area Fashion Designers

Posted on: 20 August 2013 | 0 comments


Fashion Incubator San Francisco’s Public Workshop Series Presents …

Crowdfunding Success Tips for Bay Area Fashion Designers


Fashion Incubator San Francisco (FiSF) invites local fashion  designers, students and businesses to hear from entrepreneurs and experts how to attract investors through successful crowdfunding campaigns.


WHEN:  Thursday, August 22, 2013

–        6:00pm – 6:30pm Networking and FiSF facility tours

–        6:30pm – 8:30pm Crowdfunding Program

–        8:30pm – 9:00pm Networking


WHERE:  FiSF at 50 O’Farrell St., 7th Flr., San Francisco



–        Ben Bateman, Campaign Specialist for Design, Technology and Hardware, Indiegogo (http://www.indiegogo.com)

–        Ed Bernstein, CEO and Founder of Thread Council (http://www.threadcouncil.com)

–        Gerry Kelly, Founder of Sonas Denim (http://www.sonas.com)

–        Whitney Lundeen, Founder of Sonnet James (http://www.sonnettjames.com)

–        Jake Wall, Co-founder and Chief Creative Officer, Artful Gentleman, and FiSF Designer-in-Residence (http://www.artfulgentleman.com)

–        Moderator: Cheryl Downing, President, Cheryl Downing & Associates (http://www.cheryldowning.com)


COST:  $25 General admission; $20 students/interns


REGISTER: http://fisfpublicworkshopaugust2013.eventbrite.com/





Trying to start a fashion business, but just don’t have the money to manufacture your clothing line? Think crowdfunding might be the answer for you, but not sure how to get started? Join us for a panel of entrepreneurs and an Indiegogo rep as they discuss the “do’s” and “don’ts” of running a successful crowdfunding campaign.


Crowdfunding allows you to campaign for smaller donations of money, leveraging friends, family and even people you don’t know, in order to help bring your dream into reality.


In this session, you’ll hear from a representative of a crowdfunding platform (Indiegogo), as well as from fashion designers who have raised money through crowdfunding campaigns on both Kickstarter and Indiegogo. They will share the ups and downs of running a campaign, the intensity of the campaign process, what they did right, what they would do differently, what happens after the campaign ends, and more.


Our designer panelists’ work represents a broad cross-section of the fashion industry from T-shirts (Thread Council) to denim (Sonas) to play dresses for moms (Sonnett James) to bespoke suits (Artful Gentleman).


We expect this to be a highly interactive session, so bring all the questions you’ve been eager to get answered.


This event is sponsored by The City of San Francisco, Macy’s and FiSF.



FISF is a non-profit incubator committed to turning fashion apparel designers into successful San Francisco entrepreneurs and employers.  Each year FISF provides six Designers in Residence with premiere workroom, showroom, classroom and office space at Macy’s offices in downtown San Francisco and offers yearlong business operations training from experts in the San Francisco fashion and economic development communities.

For more information on FISF and to learn how to get involved, visit www.fashionincubatorsf.org or https://www.facebook.com/#!/FashionIncubatorSF


Ta Ta,

Nicki and Erica